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May 24, 2008
Web 2.0 Dangers
The benefits of extending Web 2.0 into the business environment as an “Enterprise 2.0” initiative are becoming clearer (see the latest Focus On Upselling story “Web 2.0 for Business Becomes Easier, More Pervasive”). But the strategy is not without inherent dangers.
According to the results of research released by AIIM earlier this year, companys could see their collaboration efforts fail if their approach is too narrow minded. Few organizations spend enough time applying Enterprise 2.0 “holistically and strategically,” the content-management association says in “AIIM Market IQ
Enterprise 2.0: Agile, Emergent, and Integrated” (see http://www.aiim.org/article-industrywatch.asp?ID=34464).
“Blind tactical adoption” leads to ad-hoc implementations and the potential for poor results. Unfortunately, that’s the approach the AIIM found to be prevalent among early Enterprise 2.0 adopters.
Instead, the organization calls for centralized, strategic deployments that offer greater chances for “a more expedient, efficient, and maximized realization of enterprise-wide benefit.”
Posted by ajoch at May 24, 2008 09:14 AM
