« Fear Factor | Main | Dual Messaging »
May 29, 2008
Money Trail
Print Audit, the maker of print tracking technology, just released results from a customer implementation that demonstrate how the financial and environmental impact of green printing practices often converge.
Colorado State University's Library saw print volumes fall by 97 percent thanks to a program that uses print tracking to educate users about paper usage and raise their awareness about wasteful printing practices. The program, called Print Audit Green, gives organizations reporting tools that show who's using an organization's printers and MFPs, as well as what’s being printed. According to Print Audit, the data can reveal cases of misuse or unnecessary printing.
Once an organization initiates printing policies to reduce waste, companies can set the software to enforce the rules by issuing onscreen prompts to encourage dual-sided printing or suggesting that a job be run on a different, more efficient device.
“Users have become very conscious of their printing and only print what's necessary for their educational needs," says Erik Meakins, library technician at Colorado State.
Print Audit’s “green” branding of its core technology is a bit of clever marketing designed to catch the growing wave of environmental interest. It serves as a good lesson for solution providers that even simple innovations, like creative rebranding, can open up new and potentially lucrative ways of engaging customers.
Posted by ajoch at May 29, 2008 07:35 PM
