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August 21, 2008
Tailor-Made Solutions
Today's color printing solutions offer a wide variety of potential business advantages for small- and medium-sized companies, ranging from cost-saving in-house marketing capabilities to securing and controlling important information and improving workflow processes.
But because of the diverse needs of various SMB verticals, solution providers need to tailor their hardware and software combinations to the specific needs of each customer. And to do that, solution providers must understand the specific document “pain points” of each vertical and customize their sales messages accordingly.
Fortunately, there’s help. Hewlett-Packard offers some valuable links to resources on its Web site that can assist solution providers in understanding document opportunities in five key SMB industries and gather information for crafting sales messages to individual clients.
The site provides information about real estate, finance and accounting, health, retail, and legal. In addition to stories about news and trends, the break-out sections also include descriptions of vertical-specific software, information about relevant hardware, and templates for in-house marketing products.
Posted by ajoch at August 21, 2008 01:17 PM
